Celebrity Big Brother star Ella Rae Wise has come under fire from viewers who have branded her “two-faced” over her behaviour towards JoJo Siwa.
Fans of the ITV show have taken to social media to express their frustration at the 24-year-old Towie star’s apparent duplicity.
Viewers accused Wise of being “fake” and a “game player” for appearing friendly and flirtatious with the 21-year-old US dancer to her face, whilst criticising her behind her back.
The backlash follows recent episodes where Wise was speculated to be “feuding” with her housemate.
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Wise had previously confided in CBBC presenter Angelica Bell that she does not feel like she “gels” with Siwa.
She was also critical of the singer’s friendship with TV presenter Chris Hughes, who Siwa has grown close to during their stint in the Big Brother house.
The 24-year-old also nominated Hughes to be evicted, admitting that she felt excluded from their friendship.
However, despite these private criticisms, the pair appear to get on “like a house on fire” when face-to-face.
Viewers were inspired to comment on the dynamic as they discussed their relationships on the outside.
Siwa revealed she had scheduled messages to her girlfriend for every day she was in the house.
Wise appeared touched by this gesture, responding: “Oh my god, JoJo, you are so cute man!”
She then surprisingly asked: “Do you want to be my girlfriend?” before bursting into laughter.
JoJo made her feelings clear with a simple reply: “Sorry, I’m taken.”
Adding further fuel to audience interest, the ITVBe personality even remarked in a recent episode that she had previously questioned her sexuality and admitted wanting a “girl experience” outside the house.
Even still, Big Brother fans were unconvinced by the new charm offensive and quickly took to social media to share their thoughts.
One viewer wrote: “Ella is soooooo fake with Jojo!”
“Right now I’m Joelle, but JoJo is still here” 💞 #CBBUK pic.twitter.com/UeyiGX10cA
— Celebrity Big Brother UK (@bbuk) April 17, 2025
Another commented: “@bbuk Ella is annoying me now. She’s so lovely to JoJo’s face, even a bit flirty lol, but behind JoJo’s back she’s saying her and Chris are fake and badmouthing them at every opportunity.”
“I need JoJo to know that Ella has been slagging her off behind her back!!!” exclaimed a third.
A fourth added: “Ella is so two faced bc why she sucking up to jojo but talks s*** about her behind her back?”
Some fans speculated about Wise’s motives, with one suggesting: “I feel like the real reason Ella hates Chris is because she had the plan of going in the house and becoming JoJo’s best friend.”
Following the awkward girlfriend request, JoJo opened up to Ella about her relationship.
“It’s so hard, because I feel like I’m so proud. I love having a partner, but like, I wish nobody knew,” JoJo confided.
She explained how she separates her public persona from her private self: “I separate my life into two people – JoJo and Joelle (her real name).”